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How to Make Your Brand Luxurious (It’s Surprisingly Easy…)

How do you make your brand look more expensive, high-end, and luxurious? This new research reveals a surprisingly simple way to build and market a luxury brand. I’ll explain…

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How to Sell Your Product If It’s Not “The Best”

So, I just read a fascinating study that could help you sell more… …especially if you suffer from “offer envy” because your product has a minor downside.

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How to Get More Students to Complete Your Online Course

When you create an online course, it’s important people actually complete it. Why? Because when engagement is low… ….refunds and bad reviews are high. The mistake most course creators make is: They don’t think past the sale. Here are my best tips to increase student engagement, so you can get more people to complete your […]

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